The Team
Origin Story.
SG Division began with our first team rider, Luke, an early tester and foundation rider. His insistence on perfection pushed the team to experiment, refine shapes, and rigorously test prototypes. Without his scrutiny and persistence, this journey may never have begun.
On 31st October 2024, we discovered a unique shortboard construction method — a breakthrough that gave riders unmatched control and performance, creating a true unique selling point.
In November 2024, ISA Level 2 surf coach Ben Goosey joined, testing prototypes and providing expert feedback. By March 2025, Harlyn Sykes and Joel Kite received their first custom boards, forming the foundation of a new performance-focused team.
On 29th June 2025, SG Division was officially founded as a collaboration between Surfboards UK and Groundswell Surfing, creating a team-first identity rooted in performance and progression.
Also in June, Entropy joined the journey, providing eco-conscious resin and technical support. Their collaboration allows the team to test and refine boards efficiently, pushing performance while staying responsible.
By September 2025, the first official SG Division board was produced, marking a new chapter in high-performance surfing.
Performance. Purpose. Progression.
Every board, coaching session, and design decision exists to maximize performance, empower riders, and foster growth. SG Division is a team-first project: riders, coaches, and shapers working together, obsessing over detail, and never settling.
Innovation
SG Division boards are built to push the limits of performance, control, and rider progression. Every design decision is deliberate, every board meticulously crafted, and every prototype rigorously tested.
Unique Construction Method
Our breakthrough shortboard construction provides a level of control and feel that most boards simply can’t achieve. Each board can be optimized for specific conditions and riding styles, allowing riders to feel precisely how they want their board to perform.
Blind Testing & Rider Feedback
Every team rider receives two boards identical in shape, weight, and finish — with only one subtle difference. Riders aren’t told what it is; they simply surf the boards and give honest feedback. From this process, we learn exactly how that difference influences control, feel, and performance across all conditions. This rider-driven insight is the foundation for every board we produce.
Data-Driven R&D
We combine observation, experimentation, and feedback to refine our boards before they even hit the water. By rigorously analyzing performance, we create boards that deliver predictable, repeatable, and optimized results.
Eco-Friendly, UK-Made Materials
SG Division boards are made using UK-manufactured blanks and Entropy resin with 29% biocarbon content. This approach minimizes carbon footprint, ensures quality, and aligns with our philosophy of sustainability — pushing performance without compromising responsibility.
Attention to Detail, Obsession with Craft & Purpose
From sanding each board to the precise weight to testing variables one at a time, we obsess over every detail. Every decision, every step, exists for a reason — there’s no filler, no gimmicks. Each board is crafted with a clear singular purpose. Every coaching session, every prototype, and every design reflects this commitment to excellence and progressive improvement.
Progressive Improvement
SG Division is never static. Through careful feedback, iterative refinement, and collaboration with riders and coaches, every board and every session pushes boundaries, empowering riders to continually progress and excel.
Harlyn Sykes
Harlyn Sykes is an emerging talent in UK surfing, representing SG Division as a dedicated team rider. Based in West Cornwall, she has honed her skills at some of the region's premier beaches. Initially surfing for enjoyment, Harlyn's competitive spirit was ignited after securing victories in the Cornwall Schools Championship and Surfing England’s Junior Series in 2022. Her performance earned her a spot on Surfing England’s Junior Squad, with aspirations to compete in the European and World Junior Championships. C-Skins
As a member of SG Division, Harlyn contributes valuable feedback during board testing, aiding in the refinement of designs to suit competitive surfing needs. Her insights are instrumental in ensuring that SG Division boards meet the demands of high-performance surfing.
Joel Kite
Joel Kite is a rising star in UK surfing, representing SG Division as a dedicated team rider. At just 16 years old, Joel has already made significant strides in the competitive surfing scene. He has secured multiple victories, including winning the U16 Boys category at the 2024 Gwithian No Pro, a prestigious grassroots event aimed at non-sponsored surfers. Additionally, Joel clinched the U16 Boys title at the 2024 Porthleven Surf Club Junior Championships, showcasing his prowess in local competitions.
As a member of SG Division, Joel contributes valuable feedback during board testing, aiding in the refinement of designs to suit competitive surfing needs. His insights are instrumental in ensuring that SG Division boards meet the demands of high-performance surfing.
Groundswell Surfing Academy
Groundswell Surfing Academy, in proud partnership with Surfboards UK Ltd, is the UK's dedicated performance centre for the ambitious surfer. Founded and run by Ben Goosey (Goose), a highly qualified ISA Level Two Surf Coach, Groundswell was born from the realisation that intermediate and advanced surfers needed accessible, high-quality coaching to avoid plateauing. We provide the expertise and technical feedback required to transform your surfing ability, whether you're chasing competitive results or personal bests.
Elite Coaching & Video Analysis
Groundswell’s core strength lies in its in-depth, performance-focused coaching methodology. Ben Goosey employs detailed video analysis in every session, breaking down technique with objective clarity that instant feedback can miss. This allows for targeted drills focusing on power generation, rail engagement, and wave reading. This meticulous approach ensures that every session builds a solid, demonstrable improvement, translating directly into better performance when out on the water.
Supporting Tomorrow's Talent
A key focus for Groundswell is nurturing the next generation of British surfing talent. We are immensely proud to actively train and mentor our sponsored athletes, Joel Kite and Harlyn Sikes. Working closely with these rising stars showcases the high-level commitment and strategic support we offer, extending beyond standard lessons into full competitive preparation, tactics, and long-term development plans.
Programmes For Every Level
While dedicated to advanced performance, Groundswell offers a range of structured options to suit your current goals. From intensive Winter Training Programmes designed to maintain or build fitness during colder months, to bespoke one-to-one sessions, we tailor the experience. Our aim remains consistent: to replace plateaus with progress and build surfers who are confident, skilful, and passionate about every wave they catch.
Entropy Resin
Team Sponsor & Technical Partner
Entropy Resin is a key collaborator and sponsor of SG Division, providing eco-conscious, UK-manufactured resin that powers our boards’ construction. Their support allows us to test and refine prototypes efficiently, reducing costs while maintaining high performance.
More than just materials, Entropy offers technical guidance and expertise, giving the team access to insights that help optimize construction without compromising our innovation. Their sustainability-driven approach aligns perfectly with SG Division’s philosophy, ensuring every board is crafted responsibly as well as with precision and performance in mind.
Entropy is more than a sponsor — they’re a core part of the team, helping SG Division push the limits of high-performance surfing while staying committed to environmental responsibility.
